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A landing page is a standalone web page, created specifically for a marketing or advertising campaign. 


Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action.


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The Key Difference Between a Homepage and a Landing Page.

The landing page for this customer serves a completely different purpose. Paired with super slick ads that promote a single offer, everything about it works hard to turn these visitors into customers. It’s doing a better job to convert the traffic the brand’s already getting. That’s the power of landing pages!

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Types of Landing Pages

You’ll see a lot of variation out there, depending on the specifics of the business, but there are really two archetypal landing page (defined by their goals):

  1. Lead Generation Landing Pages:- Also called “lead gen” or “lead capture” pages, these use a form as their call to action. This form almost always collects lead data, like the names and email addresses of visitors.
  2. Clickthrough Landing Pages: - Frequently used by ecommerce and SaaS (software-as-a-service) marketers, clickthrough pages go straight for sales or subscription. Usually, they have a simple button as the call to action that sends the visitor into the checkout flow (like the app store) or completes a transaction.
  3. UNIQUE STYLE of a Landing page- choose from the large selection of latest pre-made blocks - full-screen intro, bootstrap carousel, content slider, responsive image gallery with lightbox, parallax scrolling, video backgrounds, hamburger menu, sticky header and more. 

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